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[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]What is a Call to Action?

According to HubSpot, a call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is a “call” to take an “action.” An example of a CTA is “click here”.

So What?

A call to action is important for a multitude of reasons. It is sometimes seen as the most important part of any marketing campaign. Not using CTAs or skipping them would be a grave mistake that wouldn’t do well for any company and we’ll tell you why.

Some examples of CTAs are:

1. Sign-Up Now
2. Register Here
3. Subscribe
4. Try Now
5. Buy Now
6. Share
7. Follow
8. Download Resource
9. Learn More
10. Get Started

A strong CTA can be the determining factor between a lead and a conversion. They are what push people further down the sales funnel and closer to a purchase. Without CTAs, customers can feel lost on what to do next when it comes to purchasing a product or service or even signing up for a newsletter. They tell the customer what to do next, pushing them to take immediate action. Whether you want them to give you contact information, download a lead magnet, or subscribe to an email list, you have to encourage this action with a strong CTA. It’s best practice to write CTAs in a way that highlights the benefits. For example, use “Get More Tips” instead of “Subscribe!”

Where do you put your CTAs?

On each of your website pages, on your blog, social media, marketing posters in your practice, advice paper for the client…..everywhere!

At BrandedCourses, we help you earn more for less time commitment. Our online learning portal development gives your business a fully branded platform to teach and help your clients in their own journey, with no tech know-how needed on your end. Contact us today to get started![/vc_column_text][/vc_column][/vc_row]

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Social media is undeniably the fastest growing marketing strategy for businesses all over the world with over 3.6 billion people using social media in 2021 with that projected to increase to 4.4 billion in 2025. With that in mind, here are the 5 of some of the most effective ways to use social media for your online course!

1. Encourage Reviews

According to recent studies, 88 percent of customers trust online reviews as much as they would a personal recommendation. Online reviews also help boost your SEO and are essential if you want your course to get more brand awareness and be trusted by prospective students! To increase your reviews, include a “Feedback” module as part of your course, or send them a gentle email to ask for one, you can even offer an incentive for that extra push!

2. Listen for Relevant Conversations

Facebook groups are a great way to find people who could become your potential students. Take some time to look through Facebook to find relevant groups that you think would be interested in your course. You could even offer an incentive that is exclusive to those groups to encourage them to come to your site and see what you’re all about!

3. Engage With The Right Organisations

Engaging with the right organisations, or fellow professionals in your topic of expertise helps show your account to more people while staying relevant. Building rapport with these people is also a great way for them to recommend you to their circle! For example, having a fellow wellness practitioner record videos for a module of your course or vice versa could be mutually beneficial and would come at no monetary cost to either party!

4. Engage With Your Audience Through Content

Creating and posting relevant and informative content is the best way to get new students through social media. Facebook and Instagram offer an option to go live on your account and this is a great way to connect with and engage your audience. You can have specific live videos for Q&As or you can do a live video speaking about you, your services and introducing your team! Live videos have a more personal touch than regular post videos as it gives you the opportunity to speak to your audience in real time and answer any questions they may have.

5. Boosted and Sponsored Posts

Another way to get your name out there and raise your brand awareness is of course, social media advertising. Facebook, for example, has two different options. You can pay to “boost” your posts, which means you pay Facebook a fee to have your posts appear higher on news feeds or in front of more people. This gives a higher probability that people will engage with your posts. Another option is to pay for sponsored posts. Sponsored posts are ads that appear on the news feed of readers (and note that they are “sponsored” or paid ads in the post). On Instagram, you can pay to “promote” your post(s) too. Both of these options, when done correctly, can provide a huge bang for your buck that offline or traditional growth strategies can rarely match.

At BrandedCourses, we help you earn more for less time commitment. Our online learning portal development gives your business a fully branded platform to teach and help your clients in their own journey, with no tech know-how needed on your end. Contact us today to get started![/vc_column_text][/vc_column][/vc_row]

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]To many, cold emails are like a lottery; enter enough times and your odds of a win go up. Thankfully, there’s a lot more we can do to increase response rates, and indeed response quality! Despite the monotony of this process, cold emails can account for a substantial amount of business when done right. Let’s dive in.

What is a cold email?

A cold email/cold email outreach is the method of reaching out by email to members of your target audience that you think may be interested in your service/product – the ‘cold’ part of the term meaning you have no previous contact or ‘in’ with the person you are emailing.

How do I start?

Like many things, the best first step is to make a list, a long one. Using Excel or Google Sheets works best here. You’re looking to get the names, emails, and business names (if reaching out to businesses). Sometimes a person’s website is useful too, knowing which items of information you need will become clearer further down this article.

You can find these types of lists with names/email addresses in online directories or some professional association registers. Take these down and add them to your Excel/Sheets list, with all relevant information in the correct columns. Once this is done, it’s time to draft up your email!

What should I write?

This will vary depending on the reason you’re contacting them in the first place, if you’re reading this I trust you know this. We’ll focus on tone and style here.

• For starters, you want to be as unobtrusive as possible, you can try to create some intrigue with your subject line (keep it short), but besides that, no fluff.
• You don’t know them or their circumstances, and some people do not take kindly to cold emails, be respectful at all times.
• Ask only very little of them, if you want them to see something, link it, if you want their opinion on something, show it to them or have a Google Form made up, make everything as easy as possible for the recipient.
• You also want to be concise. Their time is valuable, don’t make them read for longer than ~ 30 seconds.

Are there tools to help?

Thankfully, yes! Reply.io and Active Campaign among others are extremely helpful for this form of outreach. These can let you schedule follow-up emails automatically to your prospects but most of all they let you upload your spreadsheet of contacts to their platform and automate the whole process so you don’t have to send them manually!

What’s great about these services is that they can use variables (a person’s first name, their website or business name) if you have that information.

At BrandedCourses, we help you earn more for less time commitment. Our online learning portal development gives your business a fully branded platform to teach and help your clients in their own journey, with no tech know-how needed on your end. Contact us today to get started![/vc_column_text][/vc_column][/vc_row]